an excellent example of reframing an issue and finding common ground. 

again, they come to us in terms of ideas.  we've been right, all along, and it's just dawning on them.  don't flip off the pickup trucks that cut you off.  speak to them as brothers.  bring them to the realization that we are all in this together.  don't mention that part about us having been right all along.  let them think they are living a beer ad.  i frankly don't care why they do it, but they must do it.  consider this yet another tool in your proselytizing toolbox.  spread the word.  bring the change.