i simply must admit to being ever so slightly less judgemental about the evils of sponsorship after reading this article.  lemmy, doing it for the kids. 

i reaffirm my general belief that the forces of money and amateur sports do not enhance each other in a positive way.  but how boss is it to say that lemmy is backing you.  he's an old softie.  please note that if you are reading this article and your name is rob halford, ronnie james dio or don dokken, this sentiment does not apply to you.  do not pass go, do not collect the kharmic equivalent of $200 US.  rollins on the other hand most certainly ought to be doing this.

- - - posted by scott with thanks to josh for the link!